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UpYourStack

Feeling overwhelmed by the sheer number of HubSpot apps? Not sure which ones to choose?

Welcome to the UpYourStack Podcast! Join host Noah Berk, Co-Founder of The OBO Group, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!

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UpYourStack with Lucky Orange

Sean McCarthy, Director of Brand & Content

In Episode 15 of UpYourStack, Noah Berk, host of the podcast and Co-Founder of OBO, interviews Sean McCarthy, Director of Brand and Content, from Lucky Orange to discuss the importance of conversion rate optimization (CRO). Lucky Orange specializes in qualitative data analytics, offering tools like session recordings, heat maps, and surveys to help businesses understand user behavior on their websites. The discussion highlights the integration of Lucky Orange with HubSpot and other platforms, emphasizing the role of qualitative data in complementing quantitative analytics for making informed decisions. Sean shares insights on how AI could enhance CRO processes by identifying meaningful user sessions more efficiently. He also highlights customer support and providing full access to tools across all subscription levels as Lucky Orange's differentiators in the marketplace.

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Sean McCarthy

Sean McCarthy

Episode 15
Sean McCarthy,  Director of Brand & Content at Lucky Orange, which specializes in qualitative data analytics tools, like session recordings, heat maps, surveys.

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James Elmer

James Elmer

Episode 14
James Elmer, Co-Founder and CTO of Datawarehouse.io, a suite of purpose built utility apps for HubSpot designed to put your HubSpot data at your fingertips. 

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Lauri Eurén

Lauri Eurén

Episode 13
 Lauri Eurén, Founder and CEO of Operating App, a resource management tool designed for professional services companies, consulting firms, and agencies.

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Kris Rudeegraap

Kris Rudeegraap

Episode 12
Kris Rudeegraap is Co-Founder and Co-CEO of Sendoso, a leading direct mail and gifting platform that allows you to create highly personalized, automated, and meaningful experiences.

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Samuel Bratsztejn - 2 (1)

Samuel Bratsztejn

Episode 11
Samuel Bratsztejn, Head of Partnerships and Strategic Alliances, at DealHub, a HubSpot-integrated CPQ (Configure Price Quote) and CLM (Contract Lifecycle Management) platform.

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Scott Brinker

Scott Brinker

Episode 10
Special #INBOUND24 edition with Scott Brinker, VP Platform Ecosystem of HubSpot. With over 1,600 partner apps, HubSpot is a central hub for all business operations.

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Massimo Arrigoni

Massimo Arrigoni

Episode 9
Massimo Arrigoni, CEO of Beefree, a collection of intuitive design tools that empower businesses to create beautiful, high-performing emails that work with any marketing platform. 

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Gilles Bertaux

Gilles Bertaux

Episode 8
Gilles Bertaux, Co-Founder and CEO of Livestorm, a webinar platform enabling organizations to create on-demand, live, or pre-recorded events from their browser. 

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Chris Brisson

Chris Brisson

Episode 7
Chris Brisson, CEO and Co-Founder of Salesmsg, one SMS platform for your entire company with two-way texting, SMS marketing, calling, and much more.  

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Richard White & Dog - Fathom - Episode 6

Richard White

Episode 6
Richard White, Founder and CEO of Fathom, an AI notetaker that records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.

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Adam Horsman, Sakari

Adam Horsman

Episode 5
Adam Horsman, Co-Founder of Sakari, a cloud-based SMS application that provides text messaging integrations for business teams around the world.

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Dan Currin, OrgChartHub

Daniel Currin

Episode 4
Daniel Currin, Co-Founder of OrgChartHub, an app that helps you easily build and store customer organization charts on each of your accounts without leaving HubSpot. 

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Maddie Bell

Maddie Bell

Episode 3
Maddie Bell, Co-Founder and CEO of Scheduler AI, an artificial intelligence appointment setter that books your meetings and safeguards show rates. 

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Daniel Zarick - larger-1

Daniel Zarick

Episode 2
Daniel Zarick, CEO of Arrows, a collaborative customer onboarding tool that connects HubSpot deals, tickets, and custom objects.

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Josh Fedie

Josh Fedie

Episode 1
Josh Fedie, Founder and CEO of SalesReach.io, a SaaS-based buyer enablement portal for the modern sales professional. 

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Noah Berk

From innovative startups to established enterprises, Noah Berk, Co-Founder of The OBO Group, has navigated the dynamic world of business, helping companies grow and thrive. Join him as he shares insights, interviews industry leaders, and explores the best HubSpot apps to elevate your tech stack.

With over 20 years of experience in B2B sales and marketing, Noah brings a wealth of knowledge and 20 years of B2B expertise to UpYourStack. Noah lives, eats and breathes strategy, and believes that a holistic view toward sales and marketing is critical prior to implementing day-to-day tools and tactics.

Through this approach, Noah guides the development of thoughtful, engaging messaging and brand positioning that fuels sales and marketing strategies. His #1 goal is to help drive company strategies and transform the way clients generate business.

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What Our Listeners Are Saying

"Funny, informative, entertaining!"

Lady Whistledown
The Ton

"UpYourStack was really helpful to me as a new HubSpot user! "

Alissa Arford
Red Hill Creek Enterprises

"I listened to the first podcast and already got that app for my HubSpot Instance!"

Steve Saberin

Join Us

Are you passionate about HubSpot and have insights to share? We’re always looking for knowledgeable and engaging guests for the UpYourStack podcast. If you’ve developed an app for HubSpot, or are a C-level executive in the tech industry, we’d love to hear your story and insights. Send email to upyourstack@theobogroup.com for consideration.