UpYourStack
Feeling overwhelmed by the sheer number of HubSpot apps? Not sure which ones to choose?
Welcome to the UpYourStack Podcast! Join host Noah Berk, Co-Founder of The OBO Group, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!
UpYourStack with Sakari
Adam Horsman, Co-Founder
In Episode 5, Noah Berk, Co-Founder of OBO and Host of UpYourStack, chats with Adam Horsman, Co-Founder of Sakari, a cloud-based SMS application that provides text messaging integrations for business teams around the world. Adam discusses the origins of Sakari, their growth journey since 2018, and how their text messaging solutions stand out in the crowded HubSpot ecosystem. The conversation delves into the technical aspects of their product, including their native HubSpot integration, SMS compliance, global messaging capabilities, and the innovative feature roadmap featuring RCS (Rich Communication Services) and AI-driven enhancements. Adam also shares insights on running a lean tech startup, facing regulatory challenges, and the importance of data-driven decision-making. The episode provides valuable advice for other founders and highlights the effectiveness of Sakari in transforming business communication.
Noah Berk
From innovative startups to established enterprises, Noah Berk, Co-Founder of The OBO Group, has navigated the dynamic world of business, helping companies grow and thrive. Join him as he shares insights, interviews industry leaders, and explores the best HubSpot apps to elevate your tech stack.
With over 20 years of experience in B2B sales and marketing, Noah brings a wealth of knowledge and 20 years of B2B expertise to UpYourStack. Noah lives, eats and breathes strategy, and believes that a holistic view toward sales and marketing is critical prior to implementing day-to-day tools and tactics.
Through this approach, Noah guides the development of thoughtful, engaging messaging and brand positioning that fuels sales and marketing strategies. His #1 goal is to help drive company strategies and transform the way clients generate business.
What Our Listeners Are Saying
"Funny, informative, entertaining!"
Lady Whistledown
The Ton
"UpYourStack was really helpful to me as a new HubSpot user! "
Alissa Arford
Red Hill Creek Enterprises
"I listened to the first podcast and already got that app for my HubSpot Instance!"
Steve Saberin
Join Us
Are you passionate about HubSpot and have insights to share? We’re always looking for knowledgeable and engaging guests for the UpYourStack podcast. If you’ve developed an app for HubSpot, or are a C-level executive in the tech industry, we’d love to hear your story and insights. Send email to upyourstack@theobogroup.com for consideration.