UpYourStack
Feeling overwhelmed by the sheer number of HubSpot apps? Not sure which ones to choose?
Welcome to the UpYourStack Podcast! Join host Noah Berk, Co-Founder of The OBO Group, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!
UpYourStack with Lucky Orange
Sean McCarthy, Director of Brand & Content
In Episode 15 of UpYourStack, Noah Berk, host of the podcast and Co-Founder of OBO, interviews Sean McCarthy, Director of Brand and Content, from Lucky Orange to discuss the importance of conversion rate optimization (CRO). Lucky Orange specializes in qualitative data analytics, offering tools like session recordings, heat maps, and surveys to help businesses understand user behavior on their websites. The discussion highlights the integration of Lucky Orange with HubSpot and other platforms, emphasizing the role of qualitative data in complementing quantitative analytics for making informed decisions. Sean shares insights on how AI could enhance CRO processes by identifying meaningful user sessions more efficiently. He also highlights customer support and providing full access to tools across all subscription levels as Lucky Orange's differentiators in the marketplace.
Noah Berk
From innovative startups to established enterprises, Noah Berk, Co-Founder of The OBO Group, has navigated the dynamic world of business, helping companies grow and thrive. Join him as he shares insights, interviews industry leaders, and explores the best HubSpot apps to elevate your tech stack.
With over 20 years of experience in B2B sales and marketing, Noah brings a wealth of knowledge and 20 years of B2B expertise to UpYourStack. Noah lives, eats and breathes strategy, and believes that a holistic view toward sales and marketing is critical prior to implementing day-to-day tools and tactics.
Through this approach, Noah guides the development of thoughtful, engaging messaging and brand positioning that fuels sales and marketing strategies. His #1 goal is to help drive company strategies and transform the way clients generate business.
What Our Listeners Are Saying
"Funny, informative, entertaining!"
Lady Whistledown
The Ton
"UpYourStack was really helpful to me as a new HubSpot user! "
Alissa Arford
Red Hill Creek Enterprises
"I listened to the first podcast and already got that app for my HubSpot Instance!"
Steve Saberin
Join Us
Are you passionate about HubSpot and have insights to share? We’re always looking for knowledgeable and engaging guests for the UpYourStack podcast. If you’ve developed an app for HubSpot, or are a C-level executive in the tech industry, we’d love to hear your story and insights. Send email to upyourstack@theobogroup.com for consideration.